Hosted by: MIT Venture Mentoring Service (VMS)

Management guru Peter Drucker once wrote, “Because the purpose of business is to create a customer, the business enterprise has two — and only two — basic functions: marketing and innovation.” Most startups excel at innovation, but are challenged with marketing. Come to this boot camp to learn how you can use the latest marketing programs to better understand and connect with your customer, leading to more sales and revenue.

MIT VMS mentor Louis Gudema will explain:

• What is marketing and why it is so central to business success
• How to better understand your customers and create products they will want to buy
• The two major categories of marketing programs and which is most important for a startup
• How marketing can work with sales to identify opportunities and increase effectiveness

In the boot camp you’ll also get dozens of tips and best practices and see many examples of successful marketing.

Details

Wednesday, October 24, 2018
5:30–8:30 pm

MIT Room 2-105
182 Memorial Drive
Cambridge, MA 02139

Open to members of the MIT community. Please register to attend.