Hosted by: Martin Trust Center for MIT Entrepreneurship

“How Peloton’s Brand has Made it the Fastest Growing Company in New York”

Carolyn Tisch Blodgett, SVP of Brand Marketing at Peloton, will come discuss the brand strategy that has set Peloton on the path to a unicorn valuation. She brings her experience of working with established brands such as American Express, Mountain Dew, and the New York Giants to her role with Peloton. She is quick to highlight how Peloton’s hybrid nature creates interest that spans many categories. Join us to learn how her insights might help launch your startup to the next level!

Carolyn Tisch Blodgett leads Brand Marketing for Peloton, where she is responsible for Brand Strategy, Consumer Insights, Integrated Marketing, PR and Marketing Creative. Carolyn began her career in digital marketing at Digitas and then spent several years at PepsiCo, managing the Mountain Dew commercial business and leading the successful launch of Mountain Dew Kickstart. She previously consulted for the New York Football Giants, developing a Strategy & Analytics platform recommendation and comprehensive fan strategy. She holds a BA from Yale University Magna Cum Laude and an MBA from Harvard Business School, with honors. She lives on the Upper West Side with her husband Will, daughter Penelope and son Theodore.

Details

Tuesday, November 28, 2017
12:00–1:30 pm

Martin Trust Center
1 Amherst Street
Cambridge, MA 02142

Admission is free

To learn more and to register, visit the event page.