Hosted by: MIT Enterprise Forum of Cambridge

Start Smart is a hands-on class for new and seasoned entrepreneurs alike who are serious about launching a startup. Classes are focused on the major steps required to prepare a solid understanding of your target market and launch a successful startup venture and provide students the contacts they need to help start a new venture as successfully as possible.

Originally inspired by Guy Kawasaki’s popular book, The Art of the Start, the curriculum was developed by the MIT Enterprise Forum’s Start Smart Committee. The curriculum has evolved over the 9+ years of the program’s existence to incorporate new concepts and now also utilizes the book Disciplined Entrepreneurship, by Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship and senior lecturer at the MIT Sloan School of Management.

Why Take This Class?

  • Learn What it REALLY Takes. Get insights on the important analysis required to prepare your new venture for a successful launch and rapid growth. Define and refine your company’s target market, product positioning, business model and go-to market strategy
  • Network + Build a Lifetime CEO Network. CEO’s, successful entrepreneurs, and investors are invited guest speakers and an integral component of the Start Smart learning experience and the other students in the class are a natural source of an in-the-trenches peer group
  • Expert & Peer Feedback. Bring exercises you have completed to class, discuss your results, and receive expert and peer feedback on how to make improvements
  • Create a Company Pitch Deck. The deck will be suitable for potential investors, clients, recruits and partners


May 22–June 26, 2017
Meets for eight classes on Mondays and Thursdays at 6–9 pm

MIT Tang Center
70 Memorial Drive, Room E51-151
Cambridge, MA 02139
View Map

$585 members; $680 non-members. Pre-registration is required.

*Each student receives a copy of The Art of the Start and Disciplined Entrepreneurship as part of their registration fee.

Learn more and register at the MIT Enterprise Forum of Cambridge website