Events

The Intelligent Integrated Store: An IoT Event

Retailers have a vision for an intelligent integrated store. But where exactly are we in the realization of this vision?

Hosted by MIT Enterprise Forum of Cambridge

There has been much discussion about marrying continuous overhead RFID/RTLS locating capabilities, video analytics, BLE, traffic counters, EAS, POS data, receiving data, and other store-based sensors to create an integrated, intelligent, self-aware store.

Retailers want highly granular insights into the movements, actions and intentions of shoppers in their stores. They want store associates to be alerted the moment a shopper needs attention or an item needs to be restocked, merchants and store planners to know exactly how shoppers are buying, which items are being tried on but put back on the shelf and the physical paths taken through the store and shoppers to be presented with a personalized context-relevant digital-physical experience.

In this session, we will hear from technologists and retailers about the vision and the reality on the ground.

Speakers

  • Jonathan Aitken, IT Director, lululemon athletica (via Skype)
  • Ashlee Aldridge, SVP and CIO, DSW
  • Vibhu Norby, Co-Founder, CEO @ b8ta
  • Beth Rick, Director, Customer Portfolio Transformation, DSW

Moderator

  • Bill McBeath, Chief Research Officer, ChainLink Research

Details

Thursday, October 13, 2016
6–8:30 pm

MIT Stata Center
Room 32-123
32 Vassar Street
Cambridge, MA 02139

To learn more and to register, visit the Intelligent Integrated Store website.