Spark is a FREE three-week course. As a participant, you will quickly investigate if there’s a market for their technology, understand who would use it, and why. You will receive an introduction to the fundamental I-Corps™ principles, learn how to identify potential customers, and then “get out of the building” to determine if you are solving a significant real-world problem.
How it works
This highly interactive course begins with an in-person Kickoff Workshop where participants will learn how to:
- Identify their top customer segments
- Form hypotheses about their potential customers and their value propositions
- Find and effectively interview customers to test their hypotheses
During the three weeks that follow the workshop, teams will speak with at least 12 potential customers. Teams will have two office hour consultations with instructors to check-in, share progress, and receive coaching.
The program concludes with an in-person Lessons Learned Workshop where teams will present what they have learned, receive additional coaching, and learn about their options on how to keep moving forward with their ideas.
Regional Spark
Oct 19 – Nov 9, 2021